In the age of digital transformation, organizations face a critical dilemma—should they prioritize digital culture or organizational strategy when integrating AI-augmented human resource management (HRM)? This study examines the impact of digital culture and organizational strategy on AI-augmented HRM and its role in achieving sustainable organizational performance (SOP) in developing countries.
Using Structural Equation Modeling (SEM) with data from 219 HRM professionals in Bangladesh, the research finds that while organizational strategy significantly influences AI-augmented HRM, digital culture has a limited direct impact. Additionally, AI-augmented HRM plays a key mediating role in enhancing sustainable organizational performance. The findings underscore the importance of strategic planning over digital culture for successfully implementing AI-driven HRM systems in resource-constrained environments.
One of the co-authors of this study is affiliated with CMN & Future Leader Program, highlighting Changemaker Nexus’ dedication to fostering research-driven innovation in AI, digital transformation, and sustainable business
practices. This contribution aligns with CMN’s mission to empower knowledge and shape the future of AI-integrated organizational strategies.
Read the Full Paper: https://doi.org/10.3390/su162410843